How to Lift an Airplane into the Sky and Forge a Union in the Heavens: The Flight of Mamba and Pobeda Airlines
For the joint project, "Mamba" received Silver Mercury awards in the categories "Best Marketing Event" and "Best Offline Event" (silver and shortlist).
For the first time in Russia, speed dating took place onboard an airplane. This was the "Moscow — Match — Moscow" flight, initiated by the Mamba dating service. The aircraft and crew were provided by Pobeda Airlines, with the takeoff and landing point for the airliner being Vnukovo Airport. The flight route allowed for drawing a 120-kilometer heart at an altitude of 10,000 meters, and for passengers to socialize with each other.
Pobeda timed the flight to coincide with the Year of the Family. The airline and the dating service joined forces to help the statistics for birth rates and successful marriages take off. As a result of the event, the young audience aged 18-27 learned more about the possibilities of meeting people through the service.
The project attracted the attention of far more people than an airplane can hold: over 6,000 people wanted to become passengers on this unusual flight. The project's reach exceeded 4 million with an OTS (Opportunity To See) of 54 million. The number of registrations in the dating service increased by 9% compared to the previous month amid news about the project.